America is a very forgiving society and Deen has already started with the usual steps to rehab her image - a public apology, crying on TV and granting pretty much every interview request. But the bottom line is that even if she wasn't doing all those things Deen would be fine because of basic economics. Pre-sales of her book are actually up since this scandal broke and while it is entirely possible most of those people are buying the book out of some weird sense of humor, the bottom line is that sales are all any book publisher are going to care about. On top of that there are plenty of people who are coming out of the woodwork to say they may not support what Dean has said (and there are people who support what she said, but they aren't helping her cause) but they don't feel like she should be voted off the island for it either. The simple fact is that Deen can still make too many people too much money for her to fade away completely. She'll have to go away for a little while, but I have no doubt that in a few months she'll get a new TV show on another network. It'll be for less money, but definitely more than she is making now and it will get her back in the game, which is the entire point. You can't get back to the summit sitting on the bench, which is where Deen currently resides - but I guarantee she won't be there for long.
Sunday, June 30, 2013
The Sorry Cycle
Another week has passed and another round of sponsors has dropped Paula Deen. The celebrity chef, best known for her Southern style of cooking that adds copious amounts of butter to every dish had been losing sponsors left and right since allegations of racial discrimination and previously using a racial slur came to light. First it was the Food Network quickly pulling her show off the air and they were hastily followed by Home Depot and Caesars Entertainment. While that obviously wasn't great for her bank account I figured she would be fine because, to be honest, I didn't know she had endorsement deals with either of those two companies. However, later in the week was when the hammer really dropped as QVC, KMart, Sears, Target, JC Penney and WalMart all announced they would sell off their remaining inventory of Deen-endorse cookware but then not order any more from her company. Losing those are where she will really feel the pinch. After all, if she can't endorse cookware anymore I don't know what appeal she holds to other American companies. While I admit this looks bad for Deen right now, I vehemently disagree with anyone who says this is the end of the line for her career.
America is a very forgiving society and Deen has already started with the usual steps to rehab her image - a public apology, crying on TV and granting pretty much every interview request. But the bottom line is that even if she wasn't doing all those things Deen would be fine because of basic economics. Pre-sales of her book are actually up since this scandal broke and while it is entirely possible most of those people are buying the book out of some weird sense of humor, the bottom line is that sales are all any book publisher are going to care about. On top of that there are plenty of people who are coming out of the woodwork to say they may not support what Dean has said (and there are people who support what she said, but they aren't helping her cause) but they don't feel like she should be voted off the island for it either. The simple fact is that Deen can still make too many people too much money for her to fade away completely. She'll have to go away for a little while, but I have no doubt that in a few months she'll get a new TV show on another network. It'll be for less money, but definitely more than she is making now and it will get her back in the game, which is the entire point. You can't get back to the summit sitting on the bench, which is where Deen currently resides - but I guarantee she won't be there for long.
America is a very forgiving society and Deen has already started with the usual steps to rehab her image - a public apology, crying on TV and granting pretty much every interview request. But the bottom line is that even if she wasn't doing all those things Deen would be fine because of basic economics. Pre-sales of her book are actually up since this scandal broke and while it is entirely possible most of those people are buying the book out of some weird sense of humor, the bottom line is that sales are all any book publisher are going to care about. On top of that there are plenty of people who are coming out of the woodwork to say they may not support what Dean has said (and there are people who support what she said, but they aren't helping her cause) but they don't feel like she should be voted off the island for it either. The simple fact is that Deen can still make too many people too much money for her to fade away completely. She'll have to go away for a little while, but I have no doubt that in a few months she'll get a new TV show on another network. It'll be for less money, but definitely more than she is making now and it will get her back in the game, which is the entire point. You can't get back to the summit sitting on the bench, which is where Deen currently resides - but I guarantee she won't be there for long.
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