Tuesday, August 9, 2011

The Sympathy Boomerang

Every time some Hollywood power couple gets divorced, the pop culture watchers are very quick to pick a winner and a loser of the break-up. One person (usually the person who did the dumping) takes on the villain role, while the other becomes the sympathetic figure everyone just wants to console. The world of sports is no different. Every time a coach/manager gets fired or a player gets traded, analysts are on TV painting one side as the bad guy. The only difference is that in Hollywood you can keep that sympathy going for years and parlay it into numerous starring roles even though you have repeatedly proven you can't carry your own movie (hello, Jennifer Aniston), while in sports people are only willing to pity you for so long. The second people think you are starting to pile on the person we already declared the wrong-doer the sports-watching public is only too happy to switch sides. And over the weekend we got a perfect example of this with Tiger Woods ex-caddy, Steve Williams.

When word first broke that Tiger was letting Williams go, everyone was on Steve's side. After all, he had been the one patiently waiting for two years while Tiger tried to get his mind and his game right. During all that time Williams wasn't making any money from caddying, just sitting on the sidelines like a loyal employee. Then he flies all the way from his home in New Zealand to Washington for the U.S. Open, only to find out after he arrived that Tiger wasn't planning to play. Would have been nice to have gotten that phone call earlier. Any reasonable person could understand his desire to find some work that week, if for no other reason than to cover his expenses, so when Williams asked Tiger if he could caddy for Adam Scott and received the all-clear even though Tiger reportedly wasn't happy about it, Woods was the one who came off as a prick. When Williams was officially fired a couple weeks later after 13 years, reportedly because Tiger (or his management team) were mad that Williams wanted to extend his temporary relationship with Scott, everyone rushed to say how poorly Williams, never before considered a warm and fuzzy guy, was being treated. The sports world declared him the winner. Then came this weekend in Akron.

With his new boss having a great final round to win convincingly while Tiger was playing to an inconsistent score of (+1), people were even more on Williams' side. Everyone thought this was karma at its finest. The crowds on the way up to the 18th green were chanting Steve's name. He was even asked to do a post-round interview, which never happens in the world of caddies. And it probably won't ever happen again, because this is where it went wrong. After declaring that this was the best week of his life, Williams added that this was the most satisfying of "his" 145 career victories. He then took the opportunity to mention that he saw flaws in Tiger's game and he was fired over the phone. And cue the sound of a record scratching.

You see, even though people might not like him, Tiger Woods is to golf what the Yankees are to baseball: everything is more interesting when they are playing well. It's been said numerous times, but only because it is true - when it comes to golf ratings Tiger does not move the needle, he is the needle. Focus group studies have shown casual golf fans would rather see Tiger warm up on the range than see anyone else hit a shot during competition. So, even though they may not want to admit it, almost everyone is rooting for Tiger to make a comeback and it wasn't going to take much for people to jump back to his side.

Therefore, it was hardly surprising when people started pointing out that Williams didn't actually do any swinging of any clubs and it felt like this post-round celebration and interview were taking the spotlight away from Adam Scott, who just had one of the biggest victories of his career. Plus, with the shots fired at Tiger it suddenly felt as though Williams was being a little ungrateful. After all, he'd made millions of dollars as Woods' caddy, gaining exposure and his own endorsement deals along the way, something most caddies could only dream of. Besides, caddies get fired all the time - it's part of the job. Hell, Luke Donald fired his caddy after 8 years and that guy also happened to be his brother. Did Williams think he was immune to this? Plus, the "best victory" comment sounded very petty. How could you possibly say that a WGC event was better than a major, let alone 13? Now, Williams was always kind of prickly to the fans, once famously taking a camera and throwing it into a lake, so just like it wasn't going to take much for people to jump back to Tiger's side, it was going to take even less for people to get off the Steve Williams bandwagon.

In the end, much like normal break-ups that don't happen with the world watching, there are no real winners. Everyone just kind of loses equally. Tiger appears to have handled the situation badly and still has swing problems to deal with, while Williams is coming across like a scorned lover who keeps complaining about just how badly they were treated even after we all stopped listening. I just hope that now the first tournament is over we can all just move forward and get back to golf. And I really hope we can do that without any one resorting to anything as awful as "The Bounty Hunter".

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