Well Done

Two posts about the NHL in one week? Yes, and I'm as stunned about it as you are.

Even though it is an usual subject around these parts, I like to use this blog to applaud things that are clever and this certainly falls under that category. Earlier this week a viral video started making the rounds of a fairly cute, but very drunk girl in the ladies room at a Bruins game. As with all girls at Bruins games, I assume she is one classy lady, though I never did find out why she was being filmed in a ladies room. But that is another topic for another time. Anyway, during her drunk antics she hauls off and kicks a big hole into one of the columns in the ladies room. Ha ha, let's all laugh at the drunk girl and forget about her just as quickly, which happens to most Internet stars.

What makes this different is that Bruins' marketing department apparently had enough time on their hands to make a rebuttal video. Not only is it really funny, I think it shows great social media savvy by the Bruins. In a time when a lot of sports teams have been trying to pretend that the Internet doesn't exist, the smart teams have begun to embrace the web and have some fun. And considering how frosty the Bruins were towards the media for decades around these parts, that just takes the brilliance to another level.